Graphic Art: Leeds

Leeds banner Main sheet copy

Graphic Art: Leeds was a banner design proposal put forward for North Street in Leeds city centre.

A graphic art piece which will excite and reflect the modern, dynamic, newly cosmopolitan city of Leeds.

The backing tones and the image of greenery reflect the cities status as the unofficial capital of Yorkshire. An image of the Yorkshire Dales, flourishing green fields and neatly crisscrossing hedgerows. Green pod-like representations are added, floating across the parameters of the banner surface. The pods vary in the tone of green to aid the visibility of textual format present. The lower section projects darker tones, the upper lighter shades. Thus, presenting the concept of a natural landscape where the horizon of the land reduces to the blues, or more often, grey’s of the sky.

‘Leeds’ as a heading uses a hand styled script, but is equally rather bold, Artlis font in principle location. A tonal use of yellow draws on the artistic nature of North Street.

The 5 headings feature elements of Leeds’ to be expanded upon, cosmopolitan status. They reflect the nature of the business’ present in the major artery of city centre streets. Non-alignment of the titles are to suggest a dynamic motion. The concept of them being flashed before your eyes in the ever-changing city.

‘Culture’ identifies with Leeds’ strong involvement with the arts. The home of Henry Moore and the birthplace of Damien Hirst, both leading names in British art. The Henry Moore Institue and the Leeds City Art Gallery both highly prestigious within the creative spectrum. A vibrant music scene, an unrivalled club-culture and the major Leeds Festival which partners with its Southern counterpart: Reading. Introducing some performance from the Playhouse, Leeds is a cultural haven.

Equally, a city steeped in ‘History’ presenting an industrial heritage. The former mills of the textiles traditions that expanded rapidly during the Industrial revolution.

‘Shopping’ ‘Food’ and ‘Drink’ represent the business’ present in North St. The clothing retailers, the restaurants and cafe’s, the bars and pubs which align the major city-centre thoroughfare.

Consultation with the business present would allow for modifications to be conducted. The use of yellow could be adapted if a tone of greater significance was proposed. The titles could be added to or reduced, the descriptive word re-applied.

A artists approach which can strengthen and more than meet the needs of the city in which it is intended to compliment.

Leeds banner lamp sheet copy