Seventy years on from when the girls annual of the 1950’s were being read in the pink bedrooms of the post-second world war generation we look back at there content. Where they looking to inspire the girls who would grow up to lead second-wave feminism through the seventies, or were they looking to indoctrinate the next generation of Housewives?
Girls literature of the 1950’s painted a world of domestic bliss. The role of sewing, the adoration of flowers and the wearing of impractical clothing prevailed across the pages of mid-century girls annuals. Poems encourage the practice of cleaning, baking, being house-proud, having the most perfect hair and awaiting the kiss of a man. The role of the party planner is put forward, a caregiver role projected. However, not to be forgotten in Britain, the concept of making tea in a crisis is ever-present.
Pressures on young girls to be lady-like
The continual pressures on young girls to be lady-like. Any matters of rebellion from this notion are lame and akin to stories of naughty schoolgirls. Images of impractical sports clothing, skirts worn for tennis and golf. Dancing is in full costume and skiing is shown to be gentle and relaxing. With sports like rowing, women simple sit back as men take the oars. Similar scenes are shown with motor vehicles, males are strong and take the wheel, steering away from danger and girls watch on. Generally, the women are beautiful, appear to be sunning themselves as the men do all the work. They are gorgeous, pale-skinned, flushed cheeks with bouncy blond hair adorning their slim bodies. Looks of women pleading with men as they carry all the heavy items. Delicate women prevail as they receive kisses on the hand from admiring men. Many of the tales inscribed simply escalate to men saving the day as the women look on in awe.
Boys literature of the period was in starch contrast to that of girls. They masqueraded daring adventures, escapades and the dangers of warfare so prevalent on the minds of those growing up in the years which were the aftermath of World War Two. Presenting depictions of action sports, space exploration and tackling monsters. Many of the tales bore similarities to the ever-popular Westerns of the time, cowboys, Indians and hunting. Cops and Robbers was an ever-present theme. We were also introduced to the world of large, expensive motorcars, Bentley’s of the era. Top athletes, racing and highly competitive sports dominated the pages of the 1950’s annuals. Men were shown to be strong and capable, getting into fights and adventures took place across the globe. Incidentally, many of the representations of black people were tribal in origin. Images of women seem simply to depict a gorgeous girl who sits there as the man wins her with his actions. Cigars are also present, as a male indulgence, not something to be discouraged. Work and logic puzzles were headlined around ‘Shoot’ and ‘Hit’, evoking a strong sense of competition. Practical skills were encouraged through narrative’ around tools and making exercises were played out.
Contemporary girls literature has modified immensely from the 1950’s. Positive, empowering statements ‘I can’ and ‘You can do anything’ embrace our pages. Girls are now dressed as action figures and take on space exploration. Females from ethnic minorities are now included and girls vary greatly in their appearance. We are presented with different faith groups and the idea of unconventional family groups are put forward. Those with disabilities are shown and take on powerful roles.
Becoming a ‘Leader’ is suggested, women are no longer here simply to do as men instruct them.
Inspirational positions and occupations are presented as life choices. Becoming a ‘Leader’ is suggested, women are no longer here simply to do as men instruct them. Positive real-life role models are presented through photography and text. Girls are shown to be practical, using tools and building projects. The former male domains of math’s and science are promoted, the aesthetics of wearing goggles for experiments put in a positive light. Environmentalism is a new agenda, current affairs and politics are embarrassed. Tea parties are now of the fair trade variety and healthy pursuits of foraging for food are encouraged, taking from the male hunter, gatherer role. Making projects develop skills in science, numeracy levels and encouraging activism.
The nostalgia of the fifties is enjoyable to re-collect, the role of the mother and the home-maker not to be discredited, contemporary girls literature id clearly more inspirational. Modern-day girls Annuals promote positive female aspirations, leadership and activism, not being lady-like and waiting for a man to save the day. Female literal sources which will create a more positive power balance for women of the future.