Who was in their late teens, earlier twenties at the turn of the Millennium?
Remember your thong collection!
The underwear which stamped our generation of alpha females. We lead the way for third wave feminism with our underwear which really did show off our bums.
The first wave of feminism lead by Emmeline Pankhurst got us the vote, The sixties offered us effective contraception through the much love ‘Pill’. Abortion rights were introduced and free love became the spirit of the decade.
The seventies were characterised by second-wave feminism, with this came divorce and couples which no longer wanted to be together separated. Women were now able to gain their freedom back from unhappy marriages and able to move on and find new partners.
HIV and Aids topped the headlines throughout the eighties, we became more aware and safe sex was the name of the game.
What came next: the nighties and the turn of the Millennium which brought in third wave feminism and the rise of raunch culture. We were the ladettes, the females which knew how to make decisions about what they wanted. We didn’t want marriage, we didn’t want engagement, we didn’t want serious relationships. We were the generation of young women who turned around and said:
‘We want casual Sex!’
We were the girls how wanted to go on top in the bedroom and we lead with our thongs.
It was a consumer trend gone mad. They were all that were on sale in the younger fashion shops: Top shop, Miss Selfridge and River Island. The supermarkets got in on the act and George at Asda were doing 3 for a £5. Even the Great traditional British institution: Marks and Spenser had them on sale. Share houses, rented flats and clothes dryers across the country paraded collections of triangular, string combination thongs.
But do you remember how uncomfortable they were?
When they used to rise up and function like a cheese wire trying to cut through the central valley or your bottom. Rising up higher than the waistband of your low slung jeans and make an appearance to those all around you. The tin string marks you used to get from the lack of support offered by the flimsy creations.
So we lead with our bum checks on display, but now we’ve all settled down we get to wear much more comfortable underwear, briefs and little shorts now adorning our lower regions.
We are comfortable!
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